Resume

Professional Focus

Destination and small business marketing professional with a background in tourism, content strategy, and place-based storytelling. Experienced in leading campaigns, producing print and digital content, and working directly with local businesses to promote destinations across New England and Central Florida.

Experience Highlights

Marketing Director — Discover Gloucester
Lead marketing campaigns and content strategies promoting Gloucester as a year-round destination. Responsibilities include social media strategy, website and e-newsletter management, seasonal campaign planning, and collaboration with local businesses and community partners. Provide editorial support for the annual Visitor Guide and develop content tools to support local businesses.

Communications Manager & Editor — Destination Salem
Oversaw content and editorial strategy for Salem’s tourism marketing efforts, including major print publications such as the Official Salem City Guide & Map and Haunted Happenings Guide. Led social media strategy, blog content, and email marketing while working closely with over 100 local businesses to ensure accurate, compelling representation across platforms.

Project Manager — JAK Schmidt, Inc.
Managed digital content projects for high-traffic travel and entertainment websites, coordinating teams of writers and editors to meet SEO, engagement, and performance goals. Trained contributors on WordPress and content best practices and ensured consistency across multiple brands.

Social Media & Marketing Director — Celebrations Magazine
Developed and executed marketing campaigns to promote magazine subscriptions and book sales. Created influencer partnerships and promotional campaigns to increase visibility and audience engagement.

Content & Creative Work

  • Blog and long-form editorial content for destinations and tourism organizations
  • Social media strategy, graphics, short-form video, and finished reels
  • Photography and videography highlighting places, events, and local businesses
  • Print production and editorial management for visitor guides and maps
  • Ongoing monthly content partnerships, including strategy tied to annual events and festivals

Education & Credentials

  • Bachelor of Arts in History, Saint Anselm College
  • Exploring Marketing Certificate, Disney College Program
  • Project Management Certificate, Google Career Certificates

Regional Expertise

Extensive experience marketing destinations and small businesses throughout New England and Central Florida, with a strong understanding of tourism-driven economies, seasonal storytelling, and community-focused promotion.

Publications & Writing

Author of two books and contributor to travel, tourism, and theme park publications. Experienced editor and proofreader for large-scale print and digital projects.

Tools & Skills

Content strategy • Social media marketing • SEO • Analytics • Email marketing • WordPress • Canva • Influencer marketing • Project management

For additional details, download my full resume.